Thermos® brand Introduces TrueTimber™ Strata Camo Collection
SCHAUMBURG, ILL. (Oct. 20, 2025) – Thermos L.L.C., a leader in portable beverageware and food storage containers, is proud to announce its collaboration with TrueTimber™ brand. The successful Thermos Icon™ collection is now available in their popular Strata camo design. Designed for outdoor enthusiasts, this collection includes vacuum insulated mugs, tumblers, food jars, and bottles built to keep drinks and meals adventure-ready with superior temperature retention. Each product delivers everyday convenience and long-lasting durability—pairing Thermos performance with TrueTimber’s signature Strata camouflage.
“The launch of our TrueTimber Strata Camo Collection combines the Thermos brand trusted vacuum insulation technology with premium camouflage that blends seamlessly into outdoor lifestyles,” said Julie Henricks, executive vice president at Thermos L.L.C. “We are happy to be partnering with a quality brand who values performance just as much as we do.”
“TrueTimber is excited to partner with Thermos on this collection,” said Rusty Sellars, chief executive officer of TrueTimber. “It’s always a great opportunity to work with a brand that shares a dedication to creating high-quality gear that’s designed to meet the demands of hardcore users. This partnership has allowed us to bring together our expertise to create something special, and we’re looking forward to getting this line into the hands of TrueTimber fans.”
18oz Icon™ Mug with Slide Lock Lid – TrueTimber Strata Camo
Featuring a Griptec™ molded handle and slide lock lid, this mug delivers added ease and versatility to any adventure.
24oz Icon™ Tumbler with Slide Lock Lid – TrueTimber Strata Camo
Designed to complement outdoor lifestyles. Combines outdoor-ready design and a slide lock lid for keeping drinks hot or cold.
40oz Icon™ Dual Temp Beverage Bottle – TrueTimber Strata Camo
Features a Dual Temp™ drink lid with Dura-shield™ covered spout. The large capacity means less stopping for refills.
40oz Icon™ Beverage Bottle – TrueTimber Strata Camo
Formed for the journey ahead. With Thermos vacuum insulation technology, the Durause™ bottle or food jar convenience, and the Dura-Temp™ twist and pour stopper.
24oz Icon™ Food Jar – TrueTimber Strata Camo
Built to perform in the elements. With a Dura-Guard™ pressure relief stopper, a Griptec™ non-slip base, and a Stow-Away™ stainless-steel spoon.
The TrueTimber Strata Camo Collection is now available on Thermos.com.
For over 120 years, families have trusted Thermos® Brand to provide durable, high-performing food and beverage containers for every on-the-go need. No matter what the day may bring, depend on Thermos™ insulation technology to keep food and beverages hotter or colder for longer. Because when it comes to looking after the things that matter most, you shouldn’t have to settle for good enough. Learn more at Thermos.com. For the latest updates, product launches, and expert tips on hydration, connect with the Thermos Brand on Facebook at @Thermos, Instagram at @thermosbrand and TikTok at @ThermosBrand.
About TrueTimber
Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be the World's Best-Selling Camo. For more information about TrueTimber, visit TrueTimber.com.
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